|
发表于 2019-11-21 15:42:00
|
显示全部楼层
Hi [prospect name],
I am reaching out to you because being the [prospect’s current role], I was certain you would know more about the current process in place at your company for [which department].
Like we’ve helped [your existing customer], I felt you might be interested in improving your [the biggest challenge for the prospect].
I did a fair amount of research on your company’s [current system] and I’m sharing a few of my thoughts here which could help you save [the benefit your product offers]:
[a screenshot of their web page]
I noticed that [state the current problem and how it can be better].
[state the current problem and how it can be better]
I’d love to share a few more ideas with you and spend more time in understanding your current process.
[recipient name], could we spend 15 mins this week to chat about this?
Thanks,
[Your name]
对这个外贸开发信模板的分析/点评:
这是一封给决策者的超个性化开发信。一封精心设计的个性化开发信会从收件人每天收数百封邮件中脱颖而出,并且有很大的机会达到你想要的结果。一种精细化开发的方法是查看他们的网站/产品并找出他们的系统当前存在的问题。一旦你确定了痛点,你就可以成为修复它的英雄。
小贴士
找到合适的人的邮箱:你要明确为什么要与那人联系,而不是他们公司中的任何其他人。根据Tucker Max在哈佛商业评论网站上分享的数据,“人们在感受到他们自己才具备某种独特资格的时候,他们更有动力去帮助他人。”
应该直接显示价值,而不是说出价值:吸引收件人注意力的一个好方法是向他们展示你的解决方案如何帮助他们产生价值。你可以发挥创意,比如添加其网站/产品的屏幕截图,甚至可以做一个短视频告诉他们如何从使用你的产品中受益。
|
|