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谈到外贸邮件的成功秘籍，不管是开发信还是谈判的往来邮件，大家首先想到的是你要有一个诱人的标题，然后还要有一个抓人的开头，因为这样你才能留住客户，但是真正影响转化率的除了邮件主体部分，邮件的结尾语的作用也不容小觑。
1. 客套话,外贸邮件结尾应该这样写
Please accept our thanks for the trouble you have taken.
Please accept our thanks for your usual kind attention.
We are obliged to thank you for your kind attention in this matter.
We are obliged to you for your kind attention in this matter.
We are greatly obliged for your trial order just received.
We wish to assure you of your appreciation of your courtesy in this matter.
We thank you for your order just received.
We thank you for the special care you have given to the matter.
We tender you our sincere thanks for your generous treatment of us in this affair.
Allow us to thank you for the kindness extended to us.
We are very sensible of your friendly services on our behalf, for which please accept our sincere thanks.
2. 回复晚了，外贸邮件结尾应该这样写
Please excuse my late reply to your very friendly letter of March 1.
I hope you will forgive me for not having written you for so long.
I hope you will excuse me for not having replied to you until today.
I humbly apologize to you for my delay in answering your kind letter of May 5.
I have to (must) apologize you for not answering your letter in time.
3. 道歉，外贸邮件结尾应该这样写
We hope you will pardon us for troubling you.
We regret the trouble we are causing you.
I regret the trouble it caused you.
We trust you will excuse us for this inconvenience.
We wish to crave your kind forbearance for this trouble.
We solicit your forbearance for such an annoyance.
Kindly excuse me for troubling you in this matter.
Please excuse this clerical error.
We tender you our apology for the inconvenience this error may have caused you.
We request you to accept our regret for the error of our clerk.
We greatly regret that we have caused you such an inconvenience.
We wish to express our regret for the annoyance this mistake has caused you.
We frankly admit we were at fault and we are anxious to repair the consequences.
邮件的结尾应该起到什么作用呢？
如果你的还仅仅停留在礼貌寒暄上，那么你的邮件转化率在这一项就被甩了一大截。除了寒暄，邮件结尾更重要的作用应该是行为诱导，也就是为客户提供转化的入口：客户对产品感兴趣，想要了解更多信息（不管是询盘、还价还是下单），应该如何操作（找谁，如何联系，什么时间，什么渠道，什么条件限制），这些信息都应该在邮件结尾清楚具体的列出来。
1. 提供服务, 外贸邮件结尾应该这样写
We assure you of our best services at all times.
If there is anything we can do to help you, we shall be more than pleased to do so.
It would give us a great pleasure to render you a similar service should an opportunity occur.
We spare no efforts in endeavoring to be of service to you.
We shall spare no efforts in endeavouring to be of service to you.
We shall be pleased to be of service to you at all times.
We take this opportunity to re-emphasize that we shall, at all times, do everything possible to give you whatever information you desire.
We are always in a position to quote you the most advantageous prices for higher quality merchandise.
This places our dealers in a highly competitive position and also enables them to enjoy a maximum profit.
2. 诱导下单，外贸邮件结尾应该这样写
We should be grateful for your trial order.
We should be grateful for your furnishing us details of your requirements.
It will be greatly appreciated if you will kindly send us your samples.
We shall appreciate it very much if you will give our bid your favorable consideration.
We are greatly obliged for your bulk order just received.
We shall be very glad to handle for you at very low commission charges.
We have always been able to supply these firms with their monthly requirements without interruption.
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发表于 2018-2-26 11:55:00
