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再来分享一个老外对开发信的建议
首先仔细研究潜在客户
Investigate their Profile
Before you hit send, always make sure you’ve done a bit of initial research on your lead. When creating a sales template, it’s a great idea to create multiple templates based off the profiles of your leads. The content should be targeted to their needs and problems, not just a general email on why they should purchase your product. 开发信内容要紧扣对方的潜在需求和关注点，而不只是一个泛泛的推销邮件
在准备发送之前，一定要确保自己已经对目标对象做了一些初步的研究
在建立销售样本时，根据对方的一些简介信息来创建多个销售模板是个很棒的主意
模板的内容应该紧扣对方的需求和关注的问题而不仅仅是一封简单的销售邮件
If you want to go the extra mile, any research you do that allows you to add a personal touch, is always appreciated. People want to feel special, not just an email in an excel.
如果你想取得更大进步，你做的任何一次研究都会使你和对方更加亲近，并且总能受到对方的欣赏，每个人都想要被特别对待，而不是收到一封千篇一律带有excel附件的邮件
开发信标题直接明了
Write a Direct Subject Line
Write a subject line straight to the point so the recipient immediately knows what´s in the email. Your prospects don’t have time trying to figure out what it is you’re trying to sell them. Make it easy and fast for them!
邮件的主题一定要开门见山，这样收件人才能很快知道邮件的大意
对方没有时间去判断你想要卖什么产品，只有这样他们简单快速的了解
标题需要规避下列词汇，它们经常被邮局作为自动过滤的关键词
You also want to avoid using certain words, that act as a trigger for a sales email. Stay away from words like …
Free
Complimentary
Sale
Solution
Collaboration
Reminder
开发信内容
Email Content
The more you connect with your prospects, the more success you’ll have. Are you noticing a theme here? Don’t write an email talking only about you, your company, and all the reasons people should buy your products. Write content that connects with your prospect: ask them questions about their problems and needs, and suggest that you may be able to help them.
不知道你们发现没有邮件里面越多内容涉及客户那你成功的几率就会更大
不要在一封邮件中只谈论关于你，你们公司以及人们要购买你们的产品的各种理由
应该去了解他们的关注点和需求，并且给出一些你的建议怎样去提供帮助
开发信结尾
Closing
Unless you are a sales pro, in a first communication you shouldn’t be aiming to close a deal right away. Your goal for your first communication simply should be to get a response. Ask if they have time for a call, or see if they will respond to any of the questions you asked. Then, take it from there.
除非你是一名资深销售，不然就不要期待马上有订单，第一次沟通的目的应该是能够得到潜在客户的回应，询问对方是否有时间进行一次电话交流 问能否回复下你其中的一个问题，然后逐步开展
邮件签名
And please, don’t have an email signature that takes half a page! Make it clean and simple, so your prospects can easily find your contact information.
不要让邮件签名占太大篇幅，尽可能简洁，能够让对方知道你的联系方式即可
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发表于 2016-8-17 12:56:00
楼主
